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Statistics support greater investment in regional tourism

Release Date: 10/10/2016

The Australian Bureau of Statistics has released the latest data measuring overseas arrivals and departures. Short-term visitor arrivals to Australia during August 2016 (696,700 movements) increased 0.5% when compared with July 2016 (693,000 movements). Currently, short-term visitor arrivals are 11.7% higher than in August 2015.

Illawarra Business Chamber Executive Director, Chris Lamont, said the results provide valuable information for the region in both developing tourist experiences for the current and future client base.

In the last 12 months to August 2016, almost 8 million people travelled to Australia; up almost 11 per cent on the previous year.

“Interestingly, the highest percentage increase was recorded for South Korea (29.6%), followed by the United States of America (23.6%) and Japan (19.6%). In absolute numbers New Zealand (1,326,900) and China (1,168,700) remain the dominant source of arrivals,” said Chris Lamont.

In the case of China, more and more of the middle class are looking to travel internationally.

According to Austrade, last year saw Chinese tourists spend $8.3 Billion while visiting Australia and some of the most popular activities included visiting wineries, national parks, cruises, sightseeing and attending festivals.

“The Illawarra’s proximity to Sydney makes it a perfect spot for international tourists, providing an ideal destination to enjoy a genuine Australian experience. Great beaches, food and wine combined with pristine native flora and fauna are key strengths for the region”.

“The good news is Australia continues to see strong demand from international tourists. It is important, however that we invest in the region’s tourism infrastructure to ensure we realise the business and employment opportunities from the growing number of international visitors,” said Chris Lamont.

Media Contact: Chris Lamont 0414 765 040

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