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International Tourism: Record Spend and Record Numbers


Release Date: 16/03/2017

The release of the latest International Visitor Survey captures data from 2016 and confirms that new records were set in respect to the number of international visitors and the amount spent by international visitors while in Australia.
 
New South Wales welcomed some 3.8 million international visitors during 2016 who spent some $9.5 billion across the state. Visitors who stayed in Australia for the longest trips on average were from Taiwan (63 nights) and India (60 nights). Those who had the shortest trips on average were from New Zealand (12 nights) and Singapore (16 nights).
 
Illawarra Business Chamber Executive Director, Chris Lamont, said it was important businesses in the region understood changes in the source markets and gear tourist experiences and marketing accordingly.
 
According to the forecasts, Australia’s largest inbound source market will be China, overtaking New Zealand in the years 2017–18.
 
Other markets expected to experience solid growth over the next few years are Indonesia, Malaysia, Hong Kong, Japan and South Korea, along with our traditional markets of New Zealand and the USA.
 
“International tourists have a desire for a unique Australian experience and that is where the Illawarra can deliver. The region has spectacular beaches, fine dining, wildlife and adventure experiences from Wollongong to the Shoalhaven and of course the picturesque Southern Highlands, each region provides an array of options,” said Chris Lamont.
 
“It is important that we have the accommodation and transport infrastructure necessary to support expected domestic and international tourist numbers. The sold-out Elton John concert in September demonstrates that the region can certainly pull a crowd and support high profile events, however, we need to reactivate the Illawarra Regional Airport and invest in more accommodation options across the region to meet future demand,” said Chris Lamont.
 
Media Contact: Katherine Baker 0417 135 858



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