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Chamber welcomes news of significant growth in tourism dollars

Release Date: 13/12/2017
The Hunter Business Chamber has welcomed news of significant growth in international tourism spend across rural and regional NSW.
Chamber CEO Bob Hawes said that the announcement by Minister for Tourism and Major Events Adam Marshall of record spending across the State’s visitor economy was very encouraging.
According to Tourism Research Australia’s statistics for September 2016 to 2017, rural and regional NSW recorded growth of 30 per cent over the last 12 month period for both international visitors and expenditure.
“This means more visitors to our region, driving a stronger economy. This is great news.
“The Hunter ranked 11th  out of the Top 50 Tourism Regions for total visitor nights, recording a regional expenditure of $222 million. This was an increase of approximately
25 per cent on the previous 12 months.
“While these figures are encouraging and great to see we do need to recognise that the Hunter is still a small part of the market overall attracting only 2.4per cent of international visitors from the broader market.
“Those that are in the international market are getting the benefit of tourism spend so the challenge is to ensure Hunter operators are international ready. There is a greater need to engage with operators that have the potential to appeal to the international market in order for business and the region to benefit.
“With significant growth in tourism across regional and rural NSW, we need to ensure that these areas are receiving the infrastructure investment they need to support a growing visitor economy.
“Investing in the future of our regional economies is more important than ever,” Bob said.

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