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First Ever Tourism targets could be a boom for the Hunter

Release Date: 21/08/2018
The Hunter Business Chamber has welcomed the announcement in Gunnedah today by the Minister for Tourism and Major Events Adam Marshall that the state government will work with industry to set targets to grow tourism expenditure in regional and rural NSW.
“Whilst the detail of the methods the government has in mind to achieve the targets are yet to emerge, the initiative will have the potential to directly and positively impact the Hunter region, said CEO of the Hunter Business Chamber, Bob Hawes.
“The Hunter already pulls its weight when it comes to attracting domestic tourism but we know there is room for improvement provided we target investment into infrastructure to support the tourism sector, Bob Hawes added.
“The same applies to international tourism. Our studies have shown all regions across NSW could improve their game when it comes to securing a bigger slice of the international tourism pie which barely looks past Sydney currently, Mr Hawes noted.
“The challenge will be to make sure the region is in a state of readiness to assist the government in reaching the ambitious expenditure targets from 2025 which they say will double the current tourism take in regional and rural areas.
“The government is saying now is the time to look beyond Sydney and do the work needed to turbocharge tourism in our rural and regional areas. This is music to our ears and the Hunter has a big part to play.”
“Wouldn’t it be fantastic for the Hunter to be welcoming international tourists to an upgraded airport facility at Williamtown that has also seen work completed on the runway to handle wide body jets, all be 2025, Mr Hawes stated.
“The government has noted the regional target will be supported by a range of initiatives to encourage greater visitation including increased funding for marketing campaigns, more rural and regional events, improved tourism infrastructure and measures to address skills shortages in the tourism and hospital sectors. We’re keen to see the detail on these plans, Mr Hawes added.

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